Classical
models of organizations perceived the members of the organizations to be
“machines”. The models tended to ignore the wide range of roles which the
participant simultaneously performs and could not effectively treat problems
associated with the coordination of the roles. The new models were born in mid
20th century, paying attention to human motivation and diversity as the central
issue for organizations. Simon and March introduced the concept of bounded
rationality of individuals and developed the study of organizations in their
book “Organizations”. In this book, an organization is systems of coordinated
action among individuals and groups whose preferences, knowledges, interests or
information differ.
The
book coveres key topics about organizations, especially about survival of the
organizations and decision-making. For survival of organizations, participation
and leaving of the members and conversion from conflict into coordination are
the keys. For better decision-making, managing organizational styles and
decision-making process are the keys.
Participation and Leaving
Participation
and leaving of members are key issues for survival of organizations. To analyze
them, Simon and March introduced the concept of “Organization equilibrium”,
which is the conditions of survival of an organization. The equilibrium means
that the organizations succeed in arranging payments to its participants
adequate to motivate their continued participation.
To
explain the members’ participation into organizations, Simon and March
introduced the “inducement-contribution” model, in which the members
participate into the organization by considering the satisfaction from their
participation and the visibility (not the real existence) of alternatives.
Here, the satisfaction is difference between (1) the payments made by the
organization to its participants (“inducement”) and (2) the payments made by
the participants to their organization (“contribution”).
Conflict and Coordination
Organizational
conflict makes its members face difficulty in making a choice or have choices
that are mutually inconsistent to achieve every member’s preference. The
conflict arises from incomparability of alternatives, the unacceptability of
alternatives and uncertainty about the consequences of alternatives. Organizations
strive to convert conflict among their members into coordination for joint
survival of the organizations and the members.
To
achieve the goal, organizations try to control over four key drivers to
motivate their members:
(1)
information: by processing and channeling it
(2)
identities: by shaping common goals and loyalties of members
(3)
story: by creating shared story
(4)
incentives: by promoting appropriate behaviors
The
problem is that the world is not in an ideal shape. There are uncertainty,
ambiguity, limited cognitive & affective capabilities of human beings,
complexities of balancing tradeoffs, and threats of competitors, the things
that make it impossible for organizations to have perfect control over four key
drivers. Thus, the organizations try to overcome the challenges by four ways:
(1)
calculation, planning and analysis
(2)
learning from experience
(3)
creating and using systems of rules, procedures and interpretations
(4)
weaving supportive cultures, agreements,
structures, and beliefs around their actives
Decision making
The
final part of the book is devoted for static and dynamic decision-making. The
former is mainly the issue of organizational style and the latter is of process
management.
Key
concept that March and Simon introduced here is the “bounded rationality” which
means limited ability of cognitive powers of human beings. Due to the bounded
rationality, rational behavior calls for simplified models that capture the
main features of a problem without capturing all its complexities. The
organizational style is made such that the style is consistent with bounded
rationality. For instance:
(1)
Optimizing is replaced by satisficing, i.e., the requirement that satisfactory
levels of the criterion variables be attained
(2)
Alternatives of action and consequences of action are discovered sequentially
through search process
(3)
Repertories of action programs are developed by organizations and individuals,
and these serve as the alternatives of choice in recurrent situations
(4)
Each specific action program deals with a restricted range of situations and a
restricted range of consequences
(5)
Each action program is capable of being executed in semi-independence of the
others – they are only coupled together
The
final chapter of the book is about problem solving and innovations. Planning is
the key in process management, but perfect planning misses innovation, as it
comes from outside elements. Thus organizations need to have scheme to bring
about innovations.
Remarks
Although
nothing is new in this book, it is notable that Simon and March treated the central
issues in today’s management such as problem solving and innovation process and
the relevant organizational style.
Reference
James
G. March and Herbert A. Simon, “Organizations”, Wiley-Blackwell (second
edition), 1993/5/17
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